Page Headline (Main Problem + Your Solution)

Supporting Sentence (How do you help me / What do you do?)
Value Phrase (How will life change?)
Value Phrase (How will life change?)
Value Phrase (How will life change?)

The Stakes Headline (Define the problem or Prove to me you care)

Supporting Sentences
(How does the problem create other problems or affect them emotionally?)

Value Title (What will I get?)

Support Phrase (Optional)

Value Title (What will I get?)

Support Phrase (Optional)

Value Title (What will I get?)

Support Phrase (Optional)

Benefit Statement ("Get the __ you need today")

Our Clients / Our Services / Featured In / Subsidiaries (Optional)

Logo Title

Logo Title

Logo Title

Logo Title

Logo Title

Logo Title

Logo Title

Authority Statement (Prove to me you’re trustworthy)

Or Empathy Statement (Prove to me you care)

Supporting Sentences (optional)

  • Authority/Empathy proof or statistic
  • Bullet list of how you go above and beyond
  • Satisfaction Ratings / Statistics
  • Authority/Empathy proof or statistic
  • Bullet list of how you go above and beyond
  • Satisfaction Ratings / Statistics

Our Customers Love Us

Here’s How We Do It / Here’s How It Works / How to Get Started / Start Your Journey / What's Next?

1

Step 1 Title

Support Phrase (optional)

2

Step 2 Title

Support Phrase (optional)

3

Step 3 Title

Support Phrase (optional)

1

Step 1 Title

Support Phrase (Optional)

2

Step 2 Title

Support Phrase (Optional)

3

Step 3 Title

Support Phrase (Optional)

Pain Point Call to Action (“Stop __ and start __ today”)

Agreement Statement (Promise me this works) - Optional

Supporting Sentences (optional)

  • Agreement / Guarantee / Promise
  • Bullet list of how you go above and beyond
  • Satisfaction Ratings / Statistics
  • Agreement / Guarantee / Promise
  • Bullet list of how you go above and beyond
  • Satisfaction Ratings / Statistics
Custom Functionality (Optional)

Must be related to the story and help them accomplish Step 1 of the plan (above)

The Pain Point That You Fix (Why do you care and how did that help you get started?)

Your Condensed Elevator Pitch
(Edit to reduce repetition)

Transitional CTA (optional) “Download a Free PDF / Signup for our Newsletter and start __ today.”

(If they’re not ready to get started, capture their email by offering something of value)